As Textron Aviation’s content editor, I was responsible for maintaining all of the content living in the company’s hub, Journey. In addition, I wrote content for the hub and served as line editor for content product by other employees and contract creators.

Content ranged from how-to guides, to customer testimonials and videos. To develop each piece, I worked with a graphic designer and web developer to ensure articles were SEO-ready, with visuals that also helped readers understand the main takeaways of each piece.

During my time as lead marketing writer and editor, I helped hone and maintain the company’s tone of voice for various products, writing in different styles tailored to stakeholder, audience and message needs.

The majority of the written content, which you can explore by clicking below, was presented in the form of landing pages for email drip campaigns led by various product marketing teams within the company.